Good executive teams manage the business. Great executive teams lead the business.
But world-class executive team inspire the business.
For me, Holy Week is always the most inspiring week of the year.
And it was a good reminder of how important it is for executive teams to inspire.
I think it is too easy for executive teams to get caught up in goals, plans, KPIs, and ops reviews, and lose sight of their ultimate responsibility.
Which is to inspire your company.
In addition, far too many executive teams have money as their ultimate definition of success. It has been said that money is an excellent servant, but a terrible master.
Making money is a good thing. Shareholders expect a return, and employees expect a paycheck.
But your company needs a higher purpose. Your company needs to make the world a better place. Your vision needs to articulate these things in an inspiring way.
Virtually every company has a mission, vision, and values. Candidly, most are the kind of corporate blah-blah-blah that everyone tunes out.
So, my challenge to executive teams is to write a corporate purpose statement. A corporate purpose statement answers a very simple question.
Why do you exist?
And, if you want to inspire your team, the answer better not be, “to make money.”
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