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Are you delivering on your brand promise?

BasketballSwishAccording to research from Gallup, only 50% of companies deliver on their brand promise. 

You don’t need a Harvard MBA to figure out that 50% of companies don’t. 

How about your organization… which half are you? 

If you are not sure, perhaps you should start by taking a fresh look at your brand promise. Is it crystal clear? After all, you can’t deliver on a brand promise that no one understands. 

Next, take a hard look at your company from the outside in. Put your executive team in your customer’s shoes. Try ordering your own products. Try using them. Try calling your own help desk. 

These two activities are just a start, but for most organization, they are very revealing. 

And often quite humbling. 

SHIFTPOINTS® helps companies unleash the accelerating power of alignment.


True or False: Alignment is Mission-Critical for Every Organization

shutterstock_18214750webWe believe that every organization, regardless of size or industry or operating model, must create strategic alignment.

That is why we say, “Alignment is Job One.”

For every idea, there are contrarians. Alignment is no exception.

So, let’s consider the question: is alignment really necessary for every organization?

Consider some of the common objections to alignment raised by my contrarian friends:

  • Can’t you just let everyone do whatever they feel is right?
  • Won’t top-down controls stifle innovation and creativity?
  • Do you really need rules?
  • Won’t people just naturally self-align to do what is in the corporation’s best interest?
  • What, are we going to all join hands and sing "Kumbaya"?

After all, you can’t legislate morality.

Perhaps you are an alignment contrarian. Perhaps you have these questions and more. If so, consider these examples:

In 2014, the online retailer Zappos adopted a utopian “self-management” model called Holacracy. When Zappos adopted it, hundreds of managerial positions were eliminated. It was hailed as the future of work. Fully empowered employees. Free to contribute. Free to innovate. Free from creativity-stifling management.

Not so much. The Holacracy model has a formal constitution that is 42 pages long.

Consider Burning Man, the annual festival in the Nevada desert. It is designed to be the ultimate, utopian experience of individual freedom and “radical self-expression.” It attracts over 70,000 people from all walks of life (including, ironically, billionaires who fly in on private jets).

But even Burning Man has rules to keep everyone aligned.

Yes, but how about the anarchists?

The International Anarchist Federation is fighting for “the abolition of all forms of authority whether economical, political, social, religious, cultural or sexual.” Interestingly, even the IAF has rules. To become a member, you must agree to align with their statement of principles.

Amazing. Even anarchists need alignment.

I hope these examples help convince you that alignment is mission-critical for every organization.

If your company needs alignment, SHIFTPOINTS offers THE PIT STOP PROGRAM® which is intensely focused on One Issue: unleashing the accelerating power of alignment. To schedule, contact us at


Debate, Decide and Align

BussesOne of the most dysfunctional and destructive organizational pathologies is undermining, especially at executive levels.

Unfortunately, we see this all the time. 

Issues are discussed at the executive meeting.  Alternatives are debated.  And eventually, a decision about the best course of action is made.

Far too often, what happens next is that executives who did not get their way undermine the decision.  Sometimes, their undermining is overt, blatant, and public such as when executives say, “They made a dumb decision.” 

Most of the time, however, the undermining is much more covert.  Whispering at the watercooler.  Backstabbing in the bathroom.  Sniping at Starbucks.

This kind of behavior, especially at executive levels, must never be tolerated.

In contrast, high-performance executive teams debate, decide, and align.  Once a decision is made, everyone aligns behind it, even it if wasn’t their preferred course of action.

SHIFTPOINTS® helps companies unleash the accelerating power of alignment, because ... 

Alignment is the ultimate competitive advantage™.