“It all starts with aligning employees behind your mission as a company.”
Of course, this presumes that your mission is clear enough to align everyone with. Most companies – especially small entrepreneurial ones – struggle with the “all things to all people problem.” Some call this “mission creep.”
Spencer goes on explain his approach this way, “There’s a lot of academic research about why it’s advantageous to have a mission-driven culture, particularly with millennials who are trying to connect with something beyond a job; they want a purpose, not just a paycheck. A mission-driven culture will allow you to attract better, more engaged employees. This is a big part of our company’s DNA. Everyone at Zillow Group is aligned behind one mission: Power to the People: Build the world’s largest, most trusted and vibrant home-related marketplace.”
Is your mission crystal-clear? Is it inspiring? Is everyone aligned with it?
If not, our Drive One Direction® process can help.
SHIFTPOINTS® helps companies create a Differentiating Competitive Advantage.
You can read the entire article here: http://fortune.com/2015/12/02/biggest-challenge-ceos-face/