The SHIFTPOINTS Blog

BlogDo you want to unleash the accelerating power of alignment?

Sign everyone up for the SHIFTPOINTS Blog.

Every Monday morning, you will receive a short article to start the week.

You can sign up HERE and receive these articles (and more) via email.

POSTS FILED UNDER "deliver-every-time"

11-21-16

WISDOM FROM SPENCER RASCOFF, CEO OF ZILLOW GROUP

In a guest article published on Fortune.com’s Leadership Insider, Spencer Rascoff, CEO of Zillow Group validated what we have been advocating for 8 years. 

“It all starts with aligning employees behind your mission as a company.”

Of course, this presumes that your mission is clear enough to align everyone with.  Most companies – especially small entrepreneurial ones – struggle with the “all things to all people problem.”  Some call this “mission creep.”

Spencer goes on explain his approach this way, “There’s a lot of academic research about why it’s advantageous to have a mission-driven culture, particularly with millennials who are trying to connect with something beyond a job; they want a purpose, not just a paycheck.  A mission-driven culture will allow you to attract better, more engaged employees.  This is a big part of our company’s DNA. Everyone at Zillow Group is aligned behind one mission: Power to the People: Build the world’s largest, most trusted and vibrant home-related marketplace.”

Is your mission crystal-clear?  Is it inspiring?  Is everyone aligned with it?

If not, our Drive One Direction® process can help.

SHIFTPOINTS® helps companies unleash the accelerating power of alignment.

You can read the entire article here:  http://fortune.com/2015/12/02/biggest-challenge-ceos-face/

11-14-16

WISDOM FROM LUKE SCHNEIDER, CEO OF SILVERCAR

Last week, I had the amazing privilege of leading a Pit Stop Program for Silvercar in Austin, TX.

Their vision is to change the way the world hits the road.

The first market they are revolutionizing is airport rental car. Their model is incredible, and they are the first company outside the “Big 3” of Hertz, Avis and Enterprise to be named North America’s “Leading Car Rental Company.”

Silvercar’s Net Promoter score is three times the industry average!

I strongly urge you to download the Silvercar app and use them at your earliest convenience. You will never want to use the “Big 3” ever again.

I also think everyone would do well to copy Silvercar’s spirit of innovation, starting with the customer experience.

SHIFTPOINTS® helps companies unleash the accelerating power of alignment.
10-31-16

WISDOM FROM GALLUP - DELIVER YOUR BRAND PROMISE

According to research from Gallup, only 50% of companies deliver on their brand promise.

You don’t need a Harvard MBA to figure out that 50% of companies don’t.

How about your organization… which half are you?

If you are not sure, perhaps you should start by taking a fresh look at your brand promise. Is it crystal clear? After all, you can’t deliver on a brand promise that no one understands.

Next, take a hard look at your company from the outside in. Put your executive team in your customer’s shoes. Try ordering your own products. Try using them. Try calling your own help desk.

These two activities are just a start, but for most organization, they are very revealing.

And often quite humbling.

SHIFTPOINTS® helps companies unleash the accelerating power of alignment.
09-26-16

WISDOM FROM JEFF JONES, CMO AT TARGET

How does a brand survive 150 billion negative media impressions?

It helps if you stay “On Target.”

Target, the ubiquitous retailer, has a simple brand promise: Expect More. Pay Less.®

As a result of the recent data breaches, Target’s brand took a serious hit.

“We had two choices: surrender or fight,” say Jeff Jones, CMO of Target.

At the recent ANA conference, Jones acknowledged that the data breach was a wake-up call to get the company and the executive team aligned around an agenda of positive change.

“Never let your brand promise simply become a tag line.”

Great advice.

How about your organization? Is your tagline just a tagline? Or is it a brand promise?

SHIFTPOINTS® helps companies unleash the accelerating power of alignment.