Note: This is an excerpt from Dave Ramos' latest book, Drive One Direction.
Most of this book has been about corporate alignment. All that corporate stuff is fine, but alignment ultimately starts with One Person.
Perhaps you are the CEO of your company. Then, please be the Chief Alignment Officer.
If you are a member of the corporate executive team, please work as One Team and make alignment Job One.
But regardless of your position, you must make a decision.
You can either be a force for unity, or you can be a force for division.
That is because alignment is a decision.
You can decide to undermine, or you can decide to align.
You can opt-out, or you can buy-in.
You can be “me me me,” or you can put “we before me.”
You can drive the decelerating power of division, or you can unleash the accelerating power of alignment.
Which will you choose?
Imagine a company where everyone is aligned.
How amazing would it be to come to work every day and know that your team is 100 percent aligned with you—and that you are 100 percent aligned with them?
Live the core values. Implement the strategy. Deliver the brand promise.
If your team is aligned, you can overcome any obstacle. If EveryOne is aligned, your company can accomplish anything.
Hold yourself accountable. Hold other people accountable.
Look for things that are out of alignment and fix them. If you see a document with the old vision statement, fix it.
Yes, there are challenges. Yes, there are obstacles to overcome. Yes, there are processes to be optimized. There are customer complaints to satisfy.
What I am saying is that the best way to overcome obstacles, optimize processes, and satisfy customers is to work as One Team. To rally around One Vision.
To be One Company … driving in One Direction.
SHIFTPOINTS® helps companies unleash the accelerating power of alignment.
Because alignment is the ultimate competitive advantage.