---
title: HOW MCKINSEY UNLEASHED THE ACCELERATING POWER OF ALIGNMENT
description: McKinsey not only claims to be “values-driven,” but each year the entire firm takes one entire day to reflect on their values.
image: https://www.shiftpoints.com/hubfs/SOCIAL%20MEDIA%20QUOTE%20IMAGES/LinkedIn-PostMcKinsey.jpg
---

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06-18-20

## HOW MCKINSEY UNLEASHED THE ACCELERATING POWER OF ALIGNMENT

***![LinkedIn-PostMcKinsey](https://www.shiftpoints.com/hs-fs/hubfs/SOCIAL%20MEDIA%20QUOTE%20IMAGES/LinkedIn-PostMcKinsey.jpg?width=1470&name=LinkedIn-PostMcKinsey.jpg)***

***Note:  This is an excerpt from my latest book, [Drive One Direction: How to Unleash the Accelerating Power of Alignment.](https://www.amazon.com/gp/product/B07Y2BBQQK) In the EveryOne chapter, we highlight companies who unleashed the accelerating power of alignment with an intense focus on talent management disciplines. ***

McKinsey ([www.mckinsey.com](http://www.mckinsey.com)) is a global management consulting firm with 22 industry practices, over 12,000 consultants, 2,000 research and information professionals, and offices in 120 cities around the world.

*Each year, they set aside One Day to reflect on their core values.*

Here is how McKinsey describes their firm, “We are a values-driven organization. The values inform both our long-term strategy as a firm and the way we serve our clients on a daily basis.”

Every company has values, but only a small subset claim that they are driven by them.

But consider McKinsey. Not only do they claim to be “values-driven,” each year the entire firm takes one entire day to reflect on their values.

McKinsey makes a huge investment in Values Day. If you assume that the average billing rate for their 12,000 consultants is $500 per hour (which is probably low), the investment is in the $50M range!

How many companies do you know that believe in their values enough to invest $50M a year in them?

And if you are going to invest that kind of time and money, your values better be worth it. For your reflection, here are McKinsey’s:

Adhere to the highest professional standards

- put client interests ahead of the firm’s
- observe high ethical standards
- preserve client confidences
- maintain an independent perspective
- manage client and firm resources cost-effectively

Improve our clients’ performance significantly

- follow the top-management approach
- use our global network to deliver the best of the firm to all clients
- bring innovations in management practice to clients
- build client capabilities to sustain improvement
- build enduring relationships based on trust

Create an unrivaled environment for exceptional people

- be nonhierarchical and inclusive
- sustain a caring meritocracy
- develop one another through apprenticeship and mentoring
- uphold the obligation to dissent
- govern ourselves as a “one firm” partnership

As you can see, their values are written according to our One Code model and contain eighteen very specific expected behaviors.

McKinsey says they are values-driven, and they put their money where their mouth is. Investing One Day per year to reflect on them is how they create strategic alignment.

***Would your company take EveryOne away for an entire day just to reflect on your core values?***

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