--- title: HOW DO YOU MEASURE ALIGNMENT? description: We believe it is essential for your company to develop a way to measure alignment. If you can’t measure it, you can’t manage it. Measuring alignment is a complicated problem. Strategic alignment is mission-critical. 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[January 2024 (1)](https://www.shiftpoints.com/blog/archive/2024/01) - [February 2025 (1)](https://www.shiftpoints.com/blog/archive/2025/02) 04-10-19 ## HOW DO YOU MEASURE ALIGNMENT? [![How Do You Measure Alignment?](https://www.shiftpoints.com/hs-fs/hubfs/shutterstock_1508504.jpg?width=1920&name=shutterstock_1508504.jpg)](https://www.shiftpoints.com/acceleration-index)A few months ago, I went to the car dealer for maintenance. As I entered the service bay, I drove over a special sensor on the ground that measured my alignment in real-time. *I was dismayed to learn that my car was out of alignment.* That’s right, the guy who was writing a book about alignment called [*Drive One Direction*](https://www.shiftpoints.com/drive-one-direction) was driving a car that was out of alignment. Imagine my shame! I did some research and discovered that the system was made by Hunter Engineering Company in Bridgeton, Missouri ([www.hunter.com)](http://www.hunter.com\)). Here is what I learned: “Hunter’s patented alignment check system is the quickest way to measure alignment angles that affect tire life. The test takes less than a minute to produce total toe and camber measurements for both axles. Results are displayed in easy-to-understand, color-coded graphics.” Ever since that experience, I wanted to create a radically simple way for companies to measure their alignment. During my CEO interviews, I always asked them about the importance of alignment. “Alignment is mission-critical,” was the Number One answer. Then, I would ask them about the old adage, “If you can’t measure it, you can’t manage it.” Every CEO gave me the same answer, “I totally agree with that!” Then, I would go on to say, “So, you told me that alignment was mission critical … and if you can’t measure something you can’t manage it.” “That’s right!” “So, how do you measure alignment?”  At this point, there would be a long and awkward pause … Measuring alignment is a complicated problem. We are still working on solving it. However, to get things started, we developed a simple One Question survey: On a scale of one to ten, rate your company’s current level of strategic alignment. - 10 = We are like a perfectly synchronized rowing crew. - 1 = We are like a group of warring tribes. Civil war about to break out. Go ahead … answer the question for your company … what’s your number? That is your Corporate Alignment Percentage™ (CAP). The survey is still under development. Who knows, perhaps it will become the Net Promoter® of alignment. Regardless, we believe it is essential for your company to develop a way to measure alignment. There are three primary reasons. First, strategic alignment is mission-critical. You simply cannot succeed without it. Second, strategic alignment is a leading indicator. Third, strategic alignment is EveryOne’s business. Thus, EveryOne can improve the metric. ***So, how does your company measure alignment?*** At SHIFTPOINTS, our mission is to help companies unleash the accelerating power of alignment. *Our Acceleration IndexTM is a proprietary survey designed to assess strategic alignment. Visit* [https://www.shiftpoints.com/acceleration-index](https://www.shiftpoints.com/acceleration-index) *to learn more! * [View Other Posts](https://www.shiftpoints.com/blog) [View all posts for this blog](https://www.shiftpoints.com/blog)   **Copyright © 2026, SHIFTPOINTS, Inc. All rights reserved.** The SHIFTPOINTS logo, Decide One Thing, Drive One Direction, The Pit Stop Program, and The Top Gear Program are Registered Trademarks of SHIFTPOINTS, Inc. - [ABOUT](https://www.shiftpoints.com/overview) - [THE THREE SHIFTS](https://www.shiftpoints.com/the-three-shifts) - [SERVICES](https://www.shiftpoints.com/services-and-programs) - [CLIENTS](https://www.shiftpoints.com/clients)