THE DIFFERENTIATION INDEX™
At SHIFTPOINTS, our mission is to help organizations create a Differentiating Competitive Advantage (DCA).
Our Differentiation IndexTM is a proprietary One Question survey that accelerates the Decide One Thing process.
There are hundreds of organizational surveys. Some measure employee satisfaction. Some measure employee engagement. Others measure organization health.
In contrast, the Differentiation Index gathers perceptions and insights about the organization’s current level of differentiation and source of competitive advantage.
Our standard question is: “We have a clear, compelling Differentiating Competitive Advantage.”
While the survey is anonymous, respondents are asked to identify their role in the organization, such as senior executive, sales, customer service, etc. (These categories are customized for every client.)
Survey participants answer questions using a five-point scale, ranging from strongly disagree to strongly agree.
In addition, respondents are prompted with a follow-up question to capture additional insights.
If they responded Strongly Agree or Agree, we ask them to describe the organization’s competitive advantage.
If they responded Strongly Disagree or Disagree, we ask them to provide suggestions about what the organization’s competitive advantage could be.
Clients have complete discretion about who should participate in The Differentiation Index process. Some will only survey executives who will be participating in The Pit Stop Program, while others may decide to survey everyone in the organization.
A special version, called The Differentiation 360, extends the survey to external participants, such as customers, potential customers, former customers, partners, and more.
SHIFTPOINTS first analyzes the results by looking at the overall score.
Next, we look for dispersion among the responses. For example, we are able to identify where the executives and the salespeople disagree about the level of differentiation.
Finally, we analyze the text responses and perform pattern matching to identify key trends.
This kind of information provides critical insights that are essential to leading the Decide One Thing workshop.
SHIFTPOINTS® helps organizations create a Differentiating Competitive Advantage.
