--- title: HOW DYSON UNLEASHED THE ACCELERATING POWER OF ALIGNMENT description: Dyson is good at lots of things, but they are differentiatingly great at One Thing. Their website makes this crystal clear, “For us, engineering is everything.” image: https://www.shiftpoints.com/hubfs/SOCIAL%20MEDIA%20QUOTE%20IMAGES/LinkedIn-Post_Dyson.jpg --- Search this site on Google Search Google [![SHIFTPOINTS - Cropped Logo](https://www.shiftpoints.com/hs-fs/hubfs/SHIFTPOINTS%20-%20Cropped%20Logo.jpg?width=360&height=63&name=SHIFTPOINTS%20-%20Cropped%20Logo.jpg)](http://WWW.SHIFTPOINTS.COM)   - [ABOUT](https://www.shiftpoints.com/overview) - [OUR COMPANY](https://www.shiftpoints.com/overview) - [OUR CEO](https://www.shiftpoints.com/dave-ramos) - [OUR BOOKS](https://www.shiftpoints.com/books-by-dave-ramos) - [CONTACT](https://www.shiftpoints.com/contact-shiftpoints) - [THE THREE SHIFTS](https://www.shiftpoints.com/the-three-shifts) - [INTRODUCTION](https://www.shiftpoints.com/the-three-shifts) - [START: DEVELOP ONE TEAM](https://www.shiftpoints.com/develop-one-team) - [SHIFT #1: DECIDE ONE THING](https://www.shiftpoints.com/decide-one-thing) - [SHIFT #2: DRIVE ONE DIRECTION](https://www.shiftpoints.com/drive-one-direction) - [SHIFT #3: DELIVER EVERY TIME](https://www.shiftpoints.com/deliver-every-time) - [SERVICES](https://www.shiftpoints.com/services-and-programs) - [THE JUMP START PROGRAM](https://www.shiftpoints.com/the-jump-start-program) - [THE PIT STOP PROGRAM](https://www.shiftpoints.com/the-pit-stop-program) - [THE TOP GEAR PROGRAM](https://www.shiftpoints.com/the-top-gear-program) - [CLIENTS](https://www.shiftpoints.com/clients) - [ABOUT](https://www.shiftpoints.com/overview) - [OUR COMPANY](https://www.shiftpoints.com/overview) - [OUR CEO](https://www.shiftpoints.com/dave-ramos) - [OUR BOOKS](https://www.shiftpoints.com/books-by-dave-ramos) - [CONTACT](https://www.shiftpoints.com/contact-shiftpoints) - [THE THREE SHIFTS](https://www.shiftpoints.com/the-three-shifts) - [INTRODUCTION](https://www.shiftpoints.com/the-three-shifts) - [START: DEVELOP ONE TEAM](https://www.shiftpoints.com/develop-one-team) - [SHIFT #1: DECIDE ONE THING](https://www.shiftpoints.com/decide-one-thing) - [SHIFT #2: DRIVE ONE DIRECTION](https://www.shiftpoints.com/drive-one-direction) - [SHIFT #3: DELIVER EVERY TIME](https://www.shiftpoints.com/deliver-every-time) - [SERVICES](https://www.shiftpoints.com/services-and-programs) - [THE JUMP START PROGRAM](https://www.shiftpoints.com/the-jump-start-program) - [THE PIT STOP PROGRAM](https://www.shiftpoints.com/the-pit-stop-program) - [THE TOP GEAR PROGRAM](https://www.shiftpoints.com/the-top-gear-program) - [CLIENTS](https://www.shiftpoints.com/clients) # The SHIFTPOINTS Blog ![Blog-1](https://www.shiftpoints.com/hs-fs/hubfs/SHIFTPOINTS%20LOGOS%20AND%20%20ICONS%20WITH%20SPEED-O/Blog-1.jpg?width=299&name=Blog-1.jpg)**Do you want to develop your executive team?** **Sign everyone up for the SHIFTPOINTS Blog.** ***Every week, you will receive a short article to start the week.*** **You can sign up [HERE](https://www.shiftpoints.com/subscribe) and receive these articles (and more) via email.** ### For more information: ![Circle Dave](https://www.shiftpoints.com/hubfs/Shiftpoints_Feb2017/Images/Circle_Dave.png) Dave Ramos, CEO [Follow @shiftpoints](https://twitter.com/shiftpoints) ### Tags - [Drive One Direction (116)](https://www.shiftpoints.com/blog/topic/drive-one-direction) - [Develop One Team (25)](https://www.shiftpoints.com/blog/topic/develop-one-team) - [Decide One Thing (10)](https://www.shiftpoints.com/blog/topic/decide-one-thing) - [Develop One Strategy (1)](https://www.shiftpoints.com/blog/topic/develop-one-strategy) - [Engage Every One (1)](https://www.shiftpoints.com/blog/topic/engage-every-one) ### Archives - [October 2019 (23)](https://www.shiftpoints.com/blog/archive/2019/10) - [November 2019 (22)](https://www.shiftpoints.com/blog/archive/2019/11) - [December 2019 (15)](https://www.shiftpoints.com/blog/archive/2019/12) - [August 2020 (6)](https://www.shiftpoints.com/blog/archive/2020/08) - [April 2019 (5)](https://www.shiftpoints.com/blog/archive/2019/04) - [March 2020 (5)](https://www.shiftpoints.com/blog/archive/2020/03) - [May 2019 (4)](https://www.shiftpoints.com/blog/archive/2019/05) - [July 2019 (4)](https://www.shiftpoints.com/blog/archive/2019/07) - [September 2019 (4)](https://www.shiftpoints.com/blog/archive/2019/09) - [January 2020 (4)](https://www.shiftpoints.com/blog/archive/2020/01) - [February 2020 (4)](https://www.shiftpoints.com/blog/archive/2020/02) - [April 2020 (4)](https://www.shiftpoints.com/blog/archive/2020/04) - [May 2020 (4)](https://www.shiftpoints.com/blog/archive/2020/05) - [June 2020 (4)](https://www.shiftpoints.com/blog/archive/2020/06) - [March 2019 (3)](https://www.shiftpoints.com/blog/archive/2019/03) - [June 2019 (3)](https://www.shiftpoints.com/blog/archive/2019/06) - [August 2019 (3)](https://www.shiftpoints.com/blog/archive/2019/08) - [September 2020 (3)](https://www.shiftpoints.com/blog/archive/2020/09) - [October 2020 (3)](https://www.shiftpoints.com/blog/archive/2020/10) - [March 2025 (3)](https://www.shiftpoints.com/blog/archive/2025/03) - [July 2020 (2)](https://www.shiftpoints.com/blog/archive/2020/07) - [April 2018 (1)](https://www.shiftpoints.com/blog/archive/2018/04) - [January 2023 (1)](https://www.shiftpoints.com/blog/archive/2023/01) - [January 2024 (1)](https://www.shiftpoints.com/blog/archive/2024/01) - [February 2025 (1)](https://www.shiftpoints.com/blog/archive/2025/02) 10-07-19 ## HOW DYSON UNLEASHED THE ACCELERATING POWER OF ALIGNMENT ![LinkedIn-Post_Dyson](https://www.shiftpoints.com/hs-fs/hubfs/SOCIAL%20MEDIA%20QUOTE%20IMAGES/LinkedIn-Post_Dyson.jpg?width=1470&name=LinkedIn-Post_Dyson.jpg)From its origins in a small workshop in rural England, Dyson ([www.dyson.com](http://www.dyson.com)) has grown into a technology company with a global footprint. They now employ over 8,500 people. *Dyson is good at lots of things, but they are differentiatingly great at engineering.* The Dyson website makes this crystal clear, “For us, engineering is everything.” Or, in our language, engineering is their One Thing! Not everyone at Dyson is an engineer, but they encourage everyone to think like one. And they are focused specifically on “transforming people’s lives with our radical ideas, by solving the problems others ignore.” The story of Dyson is a testament to the irrational perseverance required to become differentiatingly great at something. It took James Dyson five years and 5,127 prototypes to perfect the Dual Cyclone™ technology that is at the core of the Dyson vacuum. In 2007, Dyson created The James Dyson Award, an international award that inspires the next generation of design engineers. Each year, hundreds of engineers submit their designs. In 2018, the grand prize went to Nicolas Orellana and Yaseen Noorani for their O-Wind Turbine, a 25cm sphere that converts wind into electricity. Other winners included a water-cleaning robot, a smartphone device to test for malaria, and a wheelchair designed for air travel. In 2017, the company launched the Dyson Institute of Engineering and Technology in partnership with University of Warwick. Students work in a position at Dyson for four days a week, receive a salary, and have their tuition fees paid, allowing them to graduate debt free. “These capable young engineers will be developing new technology alongside world-leading engineering practitioners, creating real products that end up in real homes—doing their academic work alongside their engineering projects.” explained Dyson. “Our philosophy remains the same as it was 25 years ago when James Dyson invented the first cyclonic vacuum cleaner. We remain family-owned. We don’t bow to outside shareholders or report to the stock exchange. Instead we plot our own path, unshackled from conventional thinking.” James Dyson is driven to apply engineering to solve problems that other companies ignore. Perhaps that is why he is now Sir James Dyson, appointed to the rank of Knight Bachelor in 2007. ***Is engineering your company’s One Thing?*** [View Other Posts](https://www.shiftpoints.com/blog) [View all posts for this blog](https://www.shiftpoints.com/blog)   **Copyright © 2026, SHIFTPOINTS, Inc. All rights reserved.** The SHIFTPOINTS logo, Decide One Thing, Drive One Direction, The Pit Stop Program, and The Top Gear Program are Registered Trademarks of SHIFTPOINTS, Inc. - [ABOUT](https://www.shiftpoints.com/overview) - [THE THREE SHIFTS](https://www.shiftpoints.com/the-three-shifts) - [SERVICES](https://www.shiftpoints.com/services-and-programs) - [CLIENTS](https://www.shiftpoints.com/clients)