--- title: "CORPORATE ALIGNMENT:  YOUR \"ONE AND ONLY ONEs\"" description: What must be absolutely, positively, and nonnegotiably the same in your company? 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[January 2024 (1)](https://www.shiftpoints.com/blog/archive/2024/01) - [February 2025 (1)](https://www.shiftpoints.com/blog/archive/2025/02) 04-23-19 ## CORPORATE ALIGNMENT:  YOUR "ONE AND ONLY ONEs" ![OneRunwayLI](https://www.shiftpoints.com/hs-fs/hubfs/PHOTOS%20FOR%20ROTATING%20IMAGES%20AND%20BLOGS/OneRunwayLI.jpg?width=700&name=OneRunwayLI.jpg) Corporate. \[**core**-per-it\]. Adjective – pertaining to a united group. *A key insight from the exemplar companies [in my upcoming book](https://www.shiftpoints.com/drive-one-direction) is that they created alignment at the corporate level.* The strongest form of alignment is the “One and Only One” model. You literally have One and Only One for the entire company. No divisions, departments, geographies, or functions can have a different one. Your One and Only One(s) are absolutely, positively, and nonnegotiably the same everywhere in your company. For example, [Tesla](https://www.tesla.com/about)has One—and Only One—Mission Statement. [Netflix](https://jobs.netflix.com/culture)has One—and Only One—Code of Conduct. [Bognet](https://www.bognet.com/about/) has One—and Only One—Way. In most cases, these items are *exactly* the same everywhere. In some cases, they are *essentially* the same. (For example, your One Tagline might be translated into other languages.) You might think this is obvious, but many organizations will handle this differently. For example, you might think every company should have One—and Only One—Mission Statement. But we have worked with companies where every division, department, and team had its own mission statement, none of which was linked in any way to the corporate mission statement. But surely, every company has One List of core values. Nope. (As you will discover in the Hilton case study, at one time they had thirty different lists!) Making something a One—and Only One—Corporate Standard is simple to understand, highly effective, very efficient, and very easy to enforce. Of course, it can also be perceived as too centralized and too controlling. Sometimes, One Size does not fit all. One Vision might not fit all business units. One Expense Policy might not be fair to all locations. The fashionistas might rebel against having One Dress Code. Some companies create alignment with many Corporate One and Only One(s). Others delegate more autonomy to their divisions or operating companies. The corporate executive team should carefully balance the need for centralized control with the desire to empower EveryOne. So, your company must decide. ***What must be absolutely, positively, and nonnegotiably the same everywhere?*** SHIFTPOINTS will help your company unleash the accelerating power of alignment!  Contact us at [start@shiftpoints.com.](mailto:start@shiftpoints.com) [View Other Posts](https://www.shiftpoints.com/blog) [View all posts for this blog](https://www.shiftpoints.com/blog)   **Copyright © 2026, SHIFTPOINTS, Inc. 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