Blog-1Do you want to develop your executive team?

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So, if you are an author and a blogger, how do you know when you’ve arrived?

For me, it is when best-selling author and blogger Seth Godin validates your message.

In a recent blog Seth wrote, “Better to pick just one thing you can be proud of, rather than offering just about everything in an attempt to please just about everyone (and thus no one).”

Of course, Seth is right.  We’ve been saying this for six years!

However, the problem is not knowing that you need to pick One Thing … it is knowing which One Thing to pick.

Our Decide One Thing process guides executive teams through the process.  It takes about 90-days, and our best clients have quadrupled in size since going through it.

So, what do you think, since Seth honored me by validating my message, maybe I should honor him … by shaving my head!

SHIFTPOINTS® helps companies unleash the accelerating power of alignment.



I’ve been researching companies for my next book, Drive One Direction, and came across one of ten founding principles of Google:

“It’s best to do one thing really, really well.

We do search. With one of the world’s largest research groups focused exclusively on solving search problems, we know what we do well, and how we could do it better. Through continued iteration on difficult problems, we’ve been able to solve complex issues and provide continuous improvements to a service that already makes finding information a fast and seamless experience for millions of people. Our dedication to improving search helps us apply what we’ve learned to new products, like Gmail and Google Maps. Our hope is to bring the power of search to previously unexplored areas, and to help people access and use even more of the ever-expanding information in their lives.”

Sound familiar?  This philosophy helped Google grow from a research project to a $36B company in 15 years.

SHIFTPOINTS® helps companies unleash the accelerating power of alignment.



I never had the legendary strategy professor Michael Porter while attending the Harvard Business School.

So I was happy to learn that he has (unintentionally) endorsed our Decide One Thing model.

In a recent speech debunking many of the myths about strategy and competition, Professor Porter said this, “Your job is to create a unique company… a company that offers something different.”

For almost six years, we have been working to perfect our “Decide One Thing. Align Everything. Win!” model.  We take executive teams through the process of identifying something that can indeed make them unique.

And then we help them become great at it.

Unique and great. 

An exceptionally powerful combination.

SHIFTPOINTS® helps companies unleash the accelerating power of alignment.



Recently, we conducted a small informal survey. We asked CEOs a simple question.

What are you doing to develop your executive team?

The number one answer? “Uhhhh... nothing.”

One of the common denominators of high-performance organizations is a high-performance executive team.

However, executive teams don’t become high-performers just because they have a weekly meeting. It is more complicated than that. 

In addition, typical executive development programs have two fatal flaws. First, they focus on the individual, not the team. Second, they focus on “touchy-feely soft skills.”

We are working on a new program to help CEOs develop high-performance executive teams. Drop me a line at if you want to learn more.

SHIFTPOINTS® helps companies unleash the accelerating power of alignment.



For the past four years, I’ve used the Monday after Easter to write about Jesus.

After all, to millions, He is a leader worth following.

However, this year I want to focus on the entire leadership team.

In every client we have ever worked with, the performance of leadership team was one of the issues impeding results.

In some cases, it was the issue.

Leadership teams have many responsibilities. In our opinion, the most important one is to develop a clear, compelling Differentiating Competitive Advantage (DCA) for the organization.

We call this process Decide One Thing®.

I’m sure that your organization has an off-site meeting. Why not focus your next one on the One Thing that matters most?

Do this, and you will be a leadership team worth following.

SHIFTPOINTS® helps companies unleash the accelerating power of alignment.