THE DCA DASHBOARD™

At SHIFTPOINTS, our mission is to help companies develop a Differentiating Competitive Advantage (DCA).

The DCA DashboardTM is a proprietary assessment that accelerates the process.

The DCA Dashboard gathers perceptions and insights about your company's current level of differentiation and source of competitive advantage.

The DCA Dashboard includes:

  • Unlimited number of participants
  • Customized participant profiles
  • Analysis powered by SHIFTPOINTS.ai
  • Customized report and roadmap

There are ten questions that will reveal whether your company has a clear, compelling, and truly differentiating competitive advantage.

While the survey is anonymous, respondents are asked to identify their role in the company, such as senior executive, sales, customer service, etc. (These categories are customized for every client.)

Survey participants answer questions using a five-point scale, ranging from strongly disagree to strongly agree.

In addition, respondents are prompted with a follow-up question to capture additional insights.

If they responded Strongly Agree or Agree, we ask them to describe the company's competitive advantage.

If they responded Strongly Disagree or Disagree, we ask them to provide suggestions about what the company's competitive advantage could be.

Clients have complete discretion about who should participate in The DCA Dashboard process. Some will only survey executives who will be participating in The Jump Start Program, while others may decide to survey everyone in the organization.

SHIFTPOINTS first analyzes the results by looking at the overall score.

Next, we look for dispersion among the responses. For example, we are able to identify where the executives and the salespeople disagree about the level of differentiation.

Finally, we analyze the text responses and perform pattern matching to identify key trends.

This kind of information provides critical insights that accelerate the Decide One Thing process.

SHIFTPOINTS® helps companies develop a Differentiating Competitive Advantage.

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WHY THE DCA DASHBOARD?

Most CEOs believe their company has a competitive advantage.

The reality? Very few do.

The DCA Dashboard helps you discover the truth—and gives you the clarity you need to build a stronger, more valuable business.

Key Benefits:

  • Assess and Quantify Your Competitive Advantage. The DCA Dashboard provides a clear, data-driven score that shows exactly how differentiated your company really is. You’ll see where you stand today on a 0–50 scale and gain insights into which areas are strong—and which ones need urgent attention.

  • Crowdsource Ideas from Your Team. The best ideas don’t always come from the top. By engaging your executives and employees in the survey, you’ll capture perspectives from across the team. Their collective input surfaces hidden strengths, overlooked opportunities, and new ways to win in your market.

  • Identify Misalignments Before They Become Costly. A high-performing company requires alignment at the top. If your leaders aren’t on the same page about your Differentiating Competitive Advantage, that confusion filters down to employees, customers, and investors. The DCA Dashboard doesn’t just measure differentiation—it reveals where your team is aligned and where critical gaps exist.

  • Benchmark and Track Progress Over Time. Your DCA Index Score becomes a baseline. Repeat it quarterly and you’ll have a powerful way to measure progress, track improvements, and prove that your strategy is working.

  • Build the Case for Action. Every CEO knows that sharpening competitive advantage is important. The DCA Dashboard makes it urgent by turning vague perceptions into hard numbers. When the score is lower than expected, it creates the wake-up call leaders need to take action.

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THE FIVE LEVELS OF DIFFERENTIATION

Once you complete The DCA Dashboard, we summarize the strength of your Differentiating Competitive Advantage (DCA).

In most cases, companies are surprised by the results.

Here are the five levels:

LEVEL 1 – Undifferentiated (Score = 0-10)

  • Your products and services are easily substituted.
  • Employees struggle to explain what makes you unique.
  • Customers see you as one of many good options.

LEVEL 2 – Competitive (Score = 10-20)

  • You are a solid competitor.
  • You are good at everything your customers value.
  • Customers understand your value proposition.

LEVEL 3 – Strong (Score = 20-35)

  • You have a few unique capabilities.
  • You are starting to develop a competitive advantage.
  • Customers recognize you as significantly better than your competitors.

LEVEL 4 – Elite (Score = 35-45)

  • You have a clear and compelling competitive advantage.
  • You have distinctive and differentiating strengths, assets, and processes.
  • Customers have become advocates and promotors for your company.

LEVEL 5 – The Only One (Score = 45-50)

  • You are the dominant company in your market.
  • You leverage a one-of-a-kind corporate superpower that none of your competitors can match.
  • You sell products and/or services that none of your competitors sell.
  • You have proprietary assets, intellectual property, and/or processes that your competitors cannot copy.
  • You deliver a one-of-a-kind customer experience that your competitors cannot match.
  • Your organization is highly aligned and intensely focused.
  • Customers firmly believe you are the only one that does what you do.
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