THE THREE SHIFTS™ BOOK
Every company competes.
Winners win because they have a Differentiating Competitive Advantage (DCA).
This little book—which you can read in One Hour—shows you how to develop One.
Every business school teaches that companies must create a competitive advantage. But they don’t teach you how to do it. They have theoretical frameworks. Endless 2x2 matrixes. SWOTs. OKRs. Five Forces. Blue Oceans.
Those tools may be helpful, but they don’t develop a competitive advantage.
Likewise, there are dozens of business management methodologies, such as the Balanced Scorecard, ScaleUp, the Entrepreneurial Operating System (EOS), the Four Disciplines of Execution (4DX), and more.
Those methodologies are helpful, but they don’t teach you how to develop a competitive advantage either.
So, how do you develop one?
Our model is profoundly simple. There are three steps. We call them The Three Shifts.
THE THREE SHIFTS™ methodology
Developing a Differentiating Competitive Advantage is a complex, multidimensional problem.
But we designed a simple, three-step methodology.
- SHIFT #1 is called Decide One Thing. The objective is to choose One Thing that will become your Differentiating Competitive Advantage.
- SHIFT #2 is called Drive One Direction. It helps you engage everyone and align everything with your One Thing.
- SHIFT #3 is called Deliver Every Time. It ensures that you deliver your One Thing … Every Time!
To help our clients complete The Three Shifts, we provide a unique mix of strategy consulting, organizational transformation, and executive team coaching. We call it Strategy Coaching™.
Our best clients have grown tenfold! Some have quadrupled in size. Several have doubled. Two have won Best Place to Work awards. One is in the Inc. 5000 Hall of Fame.
To learn more, please request a free consultation.
THE BIG DISCONNECT
Virtually every company thinks they have a competitive advantage.
But most don't have one.
Ask any executive team, “What makes you different?” and you’ll get a long list: great people, superior service, quality products, loyal customers. But here’s the truth: every competitor says the same things.
The result is an illusion of differentiation — a comforting story companies tell themselves.
But when you strip away the slogans, the market sees a sea of sameness.
There is a big difference between having some "differentiators" in your brochure and have a clear, compelling, and truly differentiating competitive advantage.
Companies with differentiators are "one of many."
Companies with a Differentiating Competitive Advantage are "The Only One."
To help companies assess and benchmark their competitive advantage, we created The Differentiation Index™.
our PROGRAMS
To maximize efficiency and accelerate results, SHIFTPOINTS developed three high-impact programs:
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THE JUMP START PROGRAM™ – A one-hour introduction to The Three Shifts methodology.
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THE PIT STOP PROGRAM® – A 30-day engagement culminating in a one-day Decide One Thing workshop.
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THE TOP GEAR PROGRAM® – A one-year strategy consulting program to help companies create a Differentiating Competitive Advantage (DCA).
Every high-performance company has a coach. Great coaches have a system, a playbook, and a winning record.
Since implementing The Three Shifts methodology, our best clients have grown tenfold! Some have quadrupled. Many have doubled. One is in the Inc. 5000 Hall of Fame. Several have won Best Place to Work awards.
