THE THREE SHIFTS™ BOOK
Every company competes.
Winners win because they create a Differentiating Competitive Advantage (DCA).
This little book—which you can read in One Hour—shows you how to create One.
Every business school teaches that companies must create a competitive advantage. But they don’t teach you how to do it. They have theoretical frameworks. Endless 2x2 matrixes. SWOTs. OKRs. Five Forces. Blue Oceans.
Those tools may be helpful, but they don’t create a competitive advantage.
So, how do you create one?
Our model is profoundly simple. There are three steps. We call them The Three Shifts.
THE THREE SHIFTS™ methodology
Developing a Differentiating Competitive Advantage is a complex, multidimensional problem.
But we designed a simple, three-step methodology.
- SHIFT #1 is called Decide One Thing. The objective is to choose One Thing that will become your Differentiating Competitive Advantage.
- SHIFT #2 is called Drive One Direction. It helps you engage everyone and align everything with your One Thing.
- SHIFT #3 is called Deliver Every Time. It ensures that you deliver your One Thing … Every Time!
To help our clients complete The Three Shifts, we provide a unique mix of strategy consulting, organizational transformation, and executive team coaching. We call it Strategy Coaching™.
Our best clients have grown tenfold! Some have quadrupled in size. Several have doubled. Two have won Best Place to Work awards. One is in the Inc. 5000 Hall of Fame.
To learn more, please request a free consultation.
our PROGRAMS
To maximize efficiency and accelerate results, SHIFTPOINTS developed two high-impact programs:
- THE PIT STOP PROGRAM® – A one-month engagement culminating in a one-day Decide One Thing workshop.
- THE TOP GEAR PROGRAM® – A one-year strategy consulting program to help companies create a Differentiating Competitive Advantage (DCA).
- THE WINNERS CIRCLE PROGRAM™ – A special program to recognize and celebrate clients who complete The Three Shifts transformation.
Every high-performance company has a coach. Great coaches have a system, a playbook, and a winning record.
Since implementing The Three Shifts methodology, our best clients have grown tenfold! Some have quadrupled. Many have doubled. One is in the Inc. 5000 Hall of Fame. Several have won Best Place to Work awards.
