SHIFTPOINTS® helps companies develop a Differentiating Competitive Advantage (DCA).
Because you can't win without one!
Since implementing The Three Shifts™ methodology, our best clients have grown tenfold!
Some have quadrupled in size. Many have doubled. One is in the Inc. 5000 Hall of Fame.
Several have won Best Place to Work awards.
SHIFT #1:
DECIDE ONE THING
Developing a Differentiating Competitive Advantage starts with a process that we call "Decide One Thing."
What is the One Thing that your company can do better than any of your competitors?
SHIFT #2:
DRIVE ONE DIRECTION
Once you make that decision, you must engage everyone and align everything with your One Thing.
This process gets the entire company driving in One Direction.
SHIFT #3:
DELIVER EVERY TIME
You must deliver your One Thing.
Not one time, but Every Time.
Companies that complete The Three Shifts
develop a clear, compelling and truly differentiating competitive advantage.
MOST MARKETS ARE BRUTALLY COMPETITIVE
Most markets are brutally competitive.
And most companies are woefully undifferentiated.
The look alike. They sound alike. They sell the same products and services. They claim the same generic "differentiators."
In contrast, great companies are both better and different than their competitors.
THE JUMP START PROGRAM™
Every company must have a Differentiating Competitive Advantage (DCA).
But most never create one.
We developed The Jump Start to accelerate the process.
It is a one-hour workshop that will jump start your transformation.
