---
title: DRIVE ONE DIRECTION - REFERENCES
description: This page contains the references for Drive One Direction, written by Dave Ramos, the Founder and CEO of SHIFTPOINTS, Inc.
---

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- [ABOUT](https://www.shiftpoints.com/overview) 
    - [OUR COMPANY](https://www.shiftpoints.com/overview)
    - [OUR CEO](https://www.shiftpoints.com/dave-ramos)
    - [OUR BOOKS](https://www.shiftpoints.com/books-by-dave-ramos)
    - [CONTACT](https://www.shiftpoints.com/contact-shiftpoints)
- [THE THREE SHIFTS](https://www.shiftpoints.com/the-three-shifts) 
    - [INTRODUCTION](https://www.shiftpoints.com/the-three-shifts)
    - [START: DEVELOP ONE TEAM](https://www.shiftpoints.com/develop-one-team)
    - [SHIFT #1: DECIDE ONE THING](https://www.shiftpoints.com/decide-one-thing)
    - [SHIFT #2: DRIVE ONE DIRECTION](https://www.shiftpoints.com/drive-one-direction)
    - [SHIFT #3: DELIVER EVERY TIME](https://www.shiftpoints.com/deliver-every-time)
- [SERVICES](https://www.shiftpoints.com/services-and-programs) 
    - [THE JUMP START PROGRAM](https://www.shiftpoints.com/the-jump-start-program)
    - [THE PIT STOP PROGRAM](https://www.shiftpoints.com/the-pit-stop-program)
    - [THE TOP GEAR PROGRAM](https://www.shiftpoints.com/the-top-gear-program)
- [CLIENTS](https://www.shiftpoints.com/clients)

- [ABOUT](https://www.shiftpoints.com/overview) 
    - [OUR COMPANY](https://www.shiftpoints.com/overview)
    - [OUR CEO](https://www.shiftpoints.com/dave-ramos)
    - [OUR BOOKS](https://www.shiftpoints.com/books-by-dave-ramos)
    - [CONTACT](https://www.shiftpoints.com/contact-shiftpoints)
- [THE THREE SHIFTS](https://www.shiftpoints.com/the-three-shifts) 
    - [INTRODUCTION](https://www.shiftpoints.com/the-three-shifts)
    - [START: DEVELOP ONE TEAM](https://www.shiftpoints.com/develop-one-team)
    - [SHIFT #1: DECIDE ONE THING](https://www.shiftpoints.com/decide-one-thing)
    - [SHIFT #2: DRIVE ONE DIRECTION](https://www.shiftpoints.com/drive-one-direction)
    - [SHIFT #3: DELIVER EVERY TIME](https://www.shiftpoints.com/deliver-every-time)
- [SERVICES](https://www.shiftpoints.com/services-and-programs) 
    - [THE JUMP START PROGRAM](https://www.shiftpoints.com/the-jump-start-program)
    - [THE PIT STOP PROGRAM](https://www.shiftpoints.com/the-pit-stop-program)
    - [THE TOP GEAR PROGRAM](https://www.shiftpoints.com/the-top-gear-program)
- [CLIENTS](https://www.shiftpoints.com/clients)

##  DRIVE ONE DIRECTION® 

**Alignment is the ultimate competitive advantage.**

##  IS IT TIME FOR A SHIFT? 

**Are you ready to shift your company into top gear?**

# DRIVE ONE DIRECTION - BOOK REFERENCES

## START HERE TO LINK TO THE SOURCES

- [PART ONE - ALIGNMENT 101](https://www.shiftpoints.com/drive-one-direction-references#PART-ONE-ALIGNMENT-101)
- [PART TWO - THE ACCELERATORS](https://www.shiftpoints.com/drive-one-direction-references#PART-TWO-THE-ACCELERATORS)
- [PART THREE - DRIVE ONE DIRECTION](https://www.shiftpoints.com/drive-one-direction-references#PART-THREE-DRIVE-ONE-DIRECTION)

 

## Sources for part one - alignment 101

### COMING SOON

-  

## SOURCES FOR PART TWO - THE ACCELERATORS

#### SPEED READING - ONE TEAM

FORD

Kirkland, Rik. “Leading in the 21st century: An interview with Ford’s Alan Mulally.” McKinsey & Company. Nov. 2013. *Accessed 7 May 2019.* [https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/leading-in-the-21st-century-an-interview-with-fords-alan-mulally](https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/leading-in-the-21st-century-an-interview-with-fords-alan-mulally).

THE CARLYLE GROUP

Kelly, Jason and Heather Perlberg. “Meet Private Equity’s Next Generation.” *Bloomberg Markets,* 4 June 2018. Accessed 7 May 2019. [https://www.bloomberg.com/features/2018-carlyle-group-glenn-youngkin-kewsong-lee-interview/](https://www.bloomberg.com/features/2018-carlyle-group-glenn-youngkin-kewsong-lee-interview/).

LaRocco, Lori Ann. “Why Carlyle Group’s Culture Is the Basis of Good Building and Investing.” *Chief Executive,* 8 April 2014. Accessed 7 May 2019. [https://chiefexecutive.net/why-culture-is-the-basis-of-building-investing-what-carlyle-groups-example-holds-for-ceos/](https://chiefexecutive.net/why-culture-is-the-basis-of-building-investing-what-carlyle-groups-example-holds-for-ceos/).

”One Carlyle Culture” (video). The Carlyle Group, n.d. Accessed 7 May 2019. [https://www.carlyle.com/media-room/corporate-videos/one-carlyle-culture](https://www.carlyle.com/media-room/corporate-videos/one-carlyle-culture).

BERKSHIRE HATHAWAY

VALIANT

---

#### SPEED READING – ONE THING

“Our solutions – Capability identification and building.” strategy&, part of the PwC network, n.d. Accessed 7 May 2019. [https://www.strategyand.pwc.com/cds/capability](https://www.strategyand.pwc.com/cds/capability).

DYSON

Dyson, James. “James Dyson: Why I built my own university, without student debt.” *Wired* (30 Jan. 2018). Accessed 7 May 2019. [https://www.wired.co.uk/article/james-dyson-opinion-training-engineers](https://www.wired.co.uk/article/james-dyson-opinion-training-engineers).

HERMAN MILLER

“All Together Now: The Importance of Helping People and Place Align.” Herman Miller, n.d. Accessed 7 May 2019. [https://www.hermanmiller.com/research/categories/white-papers/all-together-now/](https://www.hermanmiller.com/research/categories/white-papers/all-together-now/).

“Performance Environments™: Workplace Strategy & Consulting Services.” Herman Miller, n.d. Accessed 7 May 2019. [https://www.hermanmiller.com/content/dam/hermanmiller/documents/services\_we\_offer/Herman\_Miller\_Performance\_Environments.pdf](https://www.hermanmiller.com/content/dam/hermanmiller/documents/services_we_offer/Herman_Miller_Performance_Environments.pdf).

“Work Life.” *WHY Magazine*. Herman Miller, n.d. Accessed 7 May 2019.  [https://www.hermanmiller.com/stories/why-magazine/work-life/](https://www.hermanmiller.com/stories/why-magazine/work-life/).

Zaun, Tim. “Herman Miller, the BHAG, and Internalizing Sustainability.” *GreenBiz* (21 June 2007). Accessed 7 May 2019. [https://www.greenbiz.com/news/2007/06/21/herman-miller-bhag-and-internalizing-sustainability](https://www.greenbiz.com/news/2007/06/21/herman-miller-bhag-and-internalizing-sustainability).

FERRARI

“Ferrari – The World’s Most Powerful Brand.” Brand Finance. n.d. Accessed 7 May 2019.  [http://brandfinance.com/news/ferrari--the-worlds-most-powerful-brand/](http://brandfinance.com/news/ferrari--the-worlds-most-powerful-brand/).

Sylt, Christian. “Ferrari: $570 Million F1 Budget Revealed.” *Forbes* (15 April 2018). Accessed 7 May 2019. [https://www.forbes.com/sites/csylt/2018/04/15/ferrari-570-million-f1-budget-revealed/#69eb601d7fa5](https://www.forbes.com/sites/csylt/2018/04/15/ferrari-570-million-f1-budget-revealed/#69eb601d7fa5).

BTI360

---

#### SPEED READING – ONE VISION

VIRGIN HYPERLOOP ONE

Musk, Elon. “Hyperloop Alpha.” SpaceX. n.d. Accessed 7 May 2019. [http://www.spacex.com/sites/spacex/files/hyperloop\_alpha.pdf](http://www.spacex.com/sites/spacex/files/hyperloop_alpha.pdf).

Simon, Marcy and Sandy Choi. "Introducing Virgin Hyperloop One.” Virgin Hyperloop One (12 Oct. 2017). Accessed 7 May 2019. [https://hyperloop-one.com/introducing-virgin-hyperloop-one](https://hyperloop-one.com/introducing-virgin-hyperloop-one).

HABITAT FOR HUMANITY

SOUTHWEST AIRLINES

“Southwest Airlines: Our Purpose and Vision” (videos). Southwest Airlines (19 Dec. 2013). Accessed 7 May 2019. [https://www.youtube.com/watch?v=eGxMf88I5g4](https://www.youtube.com/watch?v=eGxMf88I5g4).

MOTHERS AGAINST DRUNK DRIVING (MADD)

---

#### SPEED READING – ONE MISSION

Bain & Co. “The founding of Bain's mission statement.” YouTube (12 July 2012). Accessed 7 May 2019. [https://www.youtube.com/watch?v=\_NQ019kW1e8](https://www.youtube.com/watch?v=_NQ019kW1e8).

AMAZON

O’Reilly III, Charles A. and Michael L. Tushman. Stanford University Press Blog, n.d. Accessed 7 May 2019. [http://stanfordpress.typepad.com/blog/2016/04/the-amazon-model.html](http://stanfordpress.typepad.com/blog/2016/04/the-amazon-model.html).

TESLA

Musk, Elon. “The Secret Tesla Motors Master Plan (just between you and me).” Tesla (2 Aug. 2006). Accessed 7 May 2019. [https://www.tesla.com/blog/secret-tesla-motors-master-plan-just-between-you-and-me](https://www.tesla.com/blog/secret-tesla-motors-master-plan-just-between-you-and-me).

MEDTRONIC

[https://www.medtronic.com/us-en/about/mission.html](https://www.medtronic.com/us-en/about/mission.html)

George, Bill. “The Company’s Mission Is the Message.” *Leadership: Strategy + Business* (Winter 2003/Issue 33). Accessed 7 May 2019.  [https://www.strategy-business.com/article/849025?gko=1b9b5](https://www.strategy-business.com/article/849025?gko=1b9b5).

ONE.ORG

---

#### SPEED READING – ONE CODE

BLOMMER CHOCOLATE

HILTON HOTELS

Bryant, Adam. “On a Busy Road, a Company Needs Guardrails.” *The New York Times* (13 Oct. 2012). Accessed 7 May 2019. [http://www.nytimes.com/2012/10/14/business/christopher-nassetta-of-hilton-on-focusing-its-values.html](http://www.nytimes.com/2012/10/14/business/christopher-nassetta-of-hilton-on-focusing-its-values.html).

Heath, Thomas. “Christopher Nassetta: The man who turned around Hilton.” *The Washington Post* (6 July 2014). Accessed 7 May 2019. [https://www.washingtonpost.com/business/capitalbusiness/christopher-nassetta-the-man-who-turned-around-hilton/2014/07/03/43071478-fd5a-11e3-932c-0a55b81f48ce\_story.html?utm\_term=.e256d676975a](https://www.washingtonpost.com/business/capitalbusiness/christopher-nassetta-the-man-who-turned-around-hilton/2014/07/03/43071478-fd5a-11e3-932c-0a55b81f48ce_story.html?utm_term=.e256d676975a)

MAYO CLINIC 

“An Inside Look at Mayo Clinic,” Mayo Clinic (2018). Accessed 7 May 2019. [https://www.mayo.edu/pmts/mc7300-mc7399/mc7360.pdf?\_ga=2.197604527.1058031552.1542369428-840580907.1518485377](https://www.mayo.edu/pmts/mc7300-mc7399/mc7360.pdf?_ga=2.197604527.1058031552.1542369428-840580907.1518485377).

Herzlinger, Regina E., Robert S. Huckman, and Jenny Lesser. “Mayo Clinic: The 2020 Initiative.” Mayo Clinic (3 Sept. 2014). Accessed 7 May 2019. [https://hbr.org/product/Mayo-Clinic--The-2020-Ini/an/615027-PDF-ENG](https://hbr.org/product/Mayo-Clinic--The-2020-Ini/an/615027-PDF-ENG).

Pruthi, Sandhya; Dawn Marie R. Davis; Dawn L. Hucke; Francesca B. Ripple, and Barbara S. Tatzel. “Vision, mission, and values: From concept to execution at Mayo Clinic.” *Patient Experience Journal* 2, no. 2 (2015). Accessed 7 May 2019. [https://pxjournal.org/cgi/viewcontent.cgi?article=1082&context=journal](https://pxjournal.org/cgi/viewcontent.cgi?article=1082&context=journal).

NETFLIX

---

#### SPEED READING – ONE BRAND

VIRGIN

Buss, Dale. “Richard Branson on the Virgin Brand—and the Future of Travel.” *brandchannel* (9 Oct. 2017), Accessed 7 May 2019. [http://brandchannel.com/2017/10/19/richard-branson-101917/](http://brandchannel.com/2017/10/19/richard-branson-101917/).

Singh, Sonoo. “Rebooting the Virgin brand.” *campaign* (5 July 2017)*.* Accessed 7 May 2019. [https://www.campaignlive.co.uk/article/rebooting-virgin-brand/1438586](https://www.campaignlive.co.uk/article/rebooting-virgin-brand/1438586).

UPS

GOVERNMENT EMPLOYEES INSURANCE COMPANY

CHICK-FIL-A

Hendrix, Bernard. “20 Years of Cows.” Chick-fil-A: *The Chicken Wire* (14 July 2015). Accessed 7 May 2019. [https://thechickenwire.chick-fil-a.com/Inside-Chick-fil-A/20-Years-of-Cows](https://thechickenwire.chick-fil-a.com/Inside-Chick-fil-A/20-Years-of-Cows).

Leadem, Rose. “24 Interesting Facts You Should Know About Chick-fil-A.” *Entrepreneur* (16 May 2018). Accessed 7 May 2019. [https://www.entrepreneur.com/article/311452](https://www.entrepreneur.com/article/311452).

McCreary, Matthew. “Chick-fil-A Makes More Per Restaurant Than McDonald’s, Starbucks and Subway Combined … and It's Closed on Sundays.” *Entrepreneur,* n.d. Accessed 7 May 2019. [https://www.entrepreneur.com/article/320615](https://www.entrepreneur.com/article/320615).

Siegel, Rachel. “Getting a Chick-fil-A franchise is harder than getting into Harvard.” *The Washington Post* (7 June 2018). Accessed 7 May 2019. [https://www.washingtonpost.com/news/business/wp/2018/06/07/its-not-just-the-pruitts-its-really-hard-to-get-a-chick-fil-a-franchise/?utm\_term=.d45f40edd9ce](https://www.washingtonpost.com/news/business/wp/2018/06/07/its-not-just-the-pruitts-its-really-hard-to-get-a-chick-fil-a-franchise/?utm_term=.d45f40edd9ce).

Wohl, Jessica. “Chick-fil-A drops the Richards Group after 22 years.” *Ad Age* (21 July 2016). Accessed 7 May 2019. [https://adage.com/article/cmo-strategy/chick-fil-a-drops-richards-group-after-22-years/305057/](https://adage.com/article/cmo-strategy/chick-fil-a-drops-richards-group-after-22-years/305057/).

DE BEERS

Kolowich, Lindsay. “The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry from the Ground up.” HubSpot (13 June 2014, updated 28 July 2017). Accessed 7 May 2019. [https://blog.hubspot.com/marketing/diamond-de-beers-marketing-campaign](https://blog.hubspot.com/marketing/diamond-de-beers-marketing-campaign).

Sullivan, J. Courtney. “Why ‘A Diamond Is Forever’ has lasted so long.” *The Washington Post* (7 Feb. 2014). Accessed 7 May 2019.  [https://www.washingtonpost.com/opinions/why-a-diamond-is-forever-has-lasted-so-long/2014/02/07/f6adf3f4-8eae-11e3-84e1-27626c5ef5fb\_story.html?utm\_term=.81fd257b59e9](https://www.washingtonpost.com/opinions/why-a-diamond-is-forever-has-lasted-so-long/2014/02/07/f6adf3f4-8eae-11e3-84e1-27626c5ef5fb_story.html?utm_term=.81fd257b59e9).

---

#### SPEED READING – ONE STRATEGY

“At odds: Company spending and strategy: *Fit for Growth *Index Profiler results.” Strategy&. n.d. Accessed 25 May 2019. [https://www.strategyand.pwc.com/fitforgrowth/profiler-results](https://www.strategyand.pwc.com/fitforgrowth/profiler-results).

USAA

BASECAMP

Fried, Jason. “Why 37signals Refocused on a Single Product: Basecamp,” *Inc.* Magazine (March 2014). Accessed 7 May 2019. [https://www.inc.com/magazine/201403/jason-fried/basecamp-focus-one-product-only.html](https://www.inc.com/magazine/201403/jason-fried/basecamp-focus-one-product-only.html).

Yacowicz, Will. “Jason Fried: Stay Small, Grow Slow, and Do One Thing Really Well.” *Inc.* Magazine (22 May 2014). Accessed 7 May 2019. [https://www.inc.com/will-yakowicz/jason-fried-basecamp-stay-small-grow-slow.html](https://www.inc.com/will-yakowicz/jason-fried-basecamp-stay-small-grow-slow.html).

IRIDIUM

DOLLAR TREE

“Third quarter fiscal 2018 press releases.” Dollar Tree (29 Nov. 2018). Accessed 7 May 2019. [https://www.dollartreeinfo.com/news-releases/news-release-details/dollar-tree-inc-reports-results-third-quarter-fiscal-2018](https://www.dollartreeinfo.com/news-releases/news-release-details/dollar-tree-inc-reports-results-third-quarter-fiscal-2018).

TOMS

Westaway, Kyle. “Bain’s 50% stake in Toms shoes shows faith in socially-minded business.” *The Guardian (*28 Aug. 2014). Accessed 7 May 2019. [https://www.theguardian.com/sustainable-business/2014/aug/28/bain-capital-toms-shoes-social-mission-ethical-business](https://www.theguardian.com/sustainable-business/2014/aug/28/bain-capital-toms-shoes-social-mission-ethical-business).

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#### SPEED READING – ONE PORTFOLIO

BMW

LEGO

Handley, Lucy. “How marketing built Lego into the world’s favorite toy brand.” CNBC (27 April 2018/updated 11 April 2019). Accessed 7 May 2019. [https://www.cnbc.com/2018/04/27/lego-marketing-strategy-made-it-world-favorite-toy-brand.html](https://www.cnbc.com/2018/04/27/lego-marketing-strategy-made-it-world-favorite-toy-brand.html).

Oliver, Keith, Edouard Samakh, and Peter Heckmann. “Rebuilding Lego, Brick by Brick.” *strategy + business”* (29 Aug. 2007/Autumn 2007/Issue 48). [https://www.strategy-business.com/article/07306?gko=99ab7](https://www.strategy-business.com/article/07306?gko=99ab7) (accessed 7 May 2019).

Petrány, Máté. “This LEGO Bugatti Chiron Has 2300 Electric Motors and a Top Speed of 12 MPH.” *Road and Track* (30 Aug. 2018). Accessed 7 May 2019. [https://www.roadandtrack.com/new-cars/car-technology/a22872452/lego-bugatti-chiron-pictures-specs-video/](https://www.roadandtrack.com/new-cars/car-technology/a22872452/lego-bugatti-chiron-pictures-specs-video/).

RYOBI

HUBSPOT

Flanagan, Ellie. “HubSpot’s Platform Ecosystem Exceeds 200 Participating Partners.” HubSpot (4 Sept. 2018). Accessed 7 May 2019.  [https://www.hubspot.com/company-news/hubspots-platform-ecosystem-exceeds-200-participating-partners](https://www.hubspot.com/company-news/hubspots-platform-ecosystem-exceeds-200-participating-partners). 

---

#### SPEED READING – ONE WAY

BOGNET CONSTRUCTION

FORMULA ONE

 “FIA Formula One World Championship.” Federation Internationale de L’Automobile, n.d. Accessed 7 May 2019. [https://www.fia.com/regulation/category/110](https://www.fia.com/regulation/category/110).

Rencken, Dieter and Lawrence Barretto. “Formula 1 team payments for 2017 revealed,” *Autosport* (8 May 2017). Accessed 7 May 2019. [https://www.autosport.com/f1/news/129388/formula-1-team-payments-for-2017-revealed](https://www.autosport.com/f1/news/129388/formula-1-team-payments-for-2017-revealed).

STARBUCKS

*Beverage* Manual. Starbucks (15 March 2016). Accessed 7 May 2019. [https://solutions.starbucks.com/resources/pdf/WPS\_FY16\_Beverage\_Resource\_Manual\_031516.pdf](https://solutions.starbucks.com/resources/pdf/WPS_FY16_Beverage_Resource_Manual_031516.pdf).

ING

Mahadevan, Deepak. “ING’s agile transformation.” McKinsey & Company (January 2017). Accessed 7 May 2019. [https://www.mckinsey.com/industries/financial-services/our-insights/ings-agile-transformation](https://www.mckinsey.com/industries/financial-services/our-insights/ings-agile-transformation).

van der Pijl, Patrick. “Design Thinking Helps ING Bank to Put a Strategic Plan on One Page.” Design a Better Business (30 Jan. 2017). Accessed 7 May 2019. [https://designabetterbusiness.com/2017/01/30/design-thinking-helps-ing-bank-to-put-a-strategic-plan-on-one-page/](https://designabetterbusiness.com/2017/01/30/design-thinking-helps-ing-bank-to-put-a-strategic-plan-on-one-page/).

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#### SPEED READING – ONE WOW!

RITZ-CARLTON

Miller, Mark. “Building Brand Legacy for the Age of Now: The Ritz-Carlton.” Fast Company (30 Jan. 2017). Accessed 7 May 2019. [https://www.fastcompany.com/3067506/building-brand-legacy-for-the-age-of-now-the-ritz-carlton](https://www.fastcompany.com/3067506/building-brand-legacy-for-the-age-of-now-the-ritz-carlton).

“Let Us Stay with You.®” The Ritz-Carlton. n.d., Accessed 7 May 2019. [https://www.teamone-usa.com/work/let-us-stay-with-you](https://www.teamone-usa.com/work/let-us-stay-with-you).

 “The Ritz-Carlton: A Transparent Work Culture.” The Ritz-Carlton Leadership Center (8 April 2014). Accessed 7 May 2019. [http://ritzcarltonleadershipcenter.com/2014/04/the-ritz-carlton-a-transparent-culture/](http://ritzcarltonleadershipcenter.com/2014/04/the-ritz-carlton-a-transparent-culture/).

COSTCO

CROSSFIT®

Helm, Burt. “Do Not Cross CrossFit.” *Inc. magazine* (July 2013). Accessed 7 May 2019. [*https://www.inc.com/magazine/201307/burt-helm/crossfit-empire.html*](https://www.inc.com/magazine/201307/burt-helm/crossfit-empire.html).

FOUR SISTERS

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#### SPEED READING – ONE PLAN

Judah, Mark, Dunigan O'Keeffe, David Zehner, and Lucy Cummings. “Strategic Planning That Produces Real Strategy.” Bain & Company (10 Feb. 2016). Accessed 7 May 2019. [https://www.bain.com/insights/strategic-planning-that-produces-real-strategy/](https://www.bain.com/insights/strategic-planning-that-produces-real-strategy/).

GOOGLE

Bhardwaj, Prachi. “How employee goals at Google changed after Sundar Pichai took over as CEO after Larry Page.” *Business Insider* (21 June 2018). Accessed 7 May 2019. [https://www.businessinsider.com/google-okr-goals-sundar-pichai-vs-larry-page-2018-6](https://www.businessinsider.com/google-okr-goals-sundar-pichai-vs-larry-page-2018-6).

“Full Transcription of Google OKR Video – How Google Sets Goals Using OKRs.” Atiim | OKR Software. n.d., Accessed 7 May 2019. [https://www.atiim.com/google-okr-objectives-key-results-video-transcript/](https://www.atiim.com/google-okr-objectives-key-results-video-transcript/).

McCracken, Harry. “At Sundar Pichai’s Google, AI Is Everything—And Everywhere.” Fast Company (15 Nov. 2016). Accessed 7 May 2019. [https://www.fastcompany.com/3065420/at-sundar-pichais-google-ai-is-everything-and-everywhe](https://www.fastcompany.com/3065420/at-sundar-pichais-google-ai-is-everything-and-everywhe).

SALESFORCE

Benioff, Marc. “How to Create Alignment Within Your Company in Order to Succeed.” Salesforce (8 April 2013). Accessed 7 May 2019. [https://www.salesforce.com/blog/2013/04/how-to-create-alignment-within-your-company.html](https://www.salesforce.com/blog/2013/04/how-to-create-alignment-within-your-company.html).

“Create Organizational Alignment through the V2MOM.” Trailhead. n.d. Accessed 7 May 2019.  [https://trailhead.salesforce.com/en/modules/manage\_the\_sfdc\_organizational\_alignment\_v2mom/units/msfw\_oav2m\_creating\_org\_alignment\_v2mom](https://trailhead.salesforce.com/en/modules/manage_the_sfdc_organizational_alignment_v2mom/units/msfw_oav2m_creating_org_alignment_v2mom).

IDEXX

HAGERTY

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#### SPEED READING – EVERYONE

23ANDME

Dishman, Lydia. “[23andMe Plans to Hire 200 People in 2018. Here’s How to Be One of Them](https://www.fastcompany.com/40550620/23andme-plans-to-hire-200-people-in-2018-heres-how-to-be-one-of-them).” Fast Company (29 March 2018). Accessed 7 May 2019. [https://www.fastcompany.com/40550620/23andme-plans-to-hire-200-people-in-2018-heres-how-to-be-one-of-them](https://www.fastcompany.com/40550620/23andme-plans-to-hire-200-people-in-2018-heres-how-to-be-one-of-them).

Green, Jeff. “Robotics Barbie Joins Corporate Chorus Calling for Diversity.” *Bloomberg* (27 June 2018). Accessed 7 May 2019. [https://www.bloomberg.com/news/articles/2018-06-27/robotics-barbie-joins-corporate-chorus-calling-for-diversity](https://www.bloomberg.com/news/articles/2018-06-27/robotics-barbie-joins-corporate-chorus-calling-for-diversity).

Spencer, Erin. “How to Grow and Scale a Culture Like 23andMe,” *Forbes* (18 July 2018). Accessed 7 May 2019. [https://www.forbes.com/sites/erinspencer1/2018/07/18/how-to-grow-scale-a-culture-like-23andme/#6d3a10242b79](https://www.forbes.com/sites/erinspencer1/2018/07/18/how-to-grow-scale-a-culture-like-23andme/#6d3a10242b79).

CIRQUE DU SOLEIL

Baghai, Mehrdad and James Quigle. “Cirque du Soleil: A Very Different Vision of Teamwork.” Fast Company (3 Feb. 2011). Accessed 7 May 2019. [https://www.fastcompany.com/1724123/cirque-du-soleil-very-different-vision-teamwork](https://www.fastcompany.com/1724123/cirque-du-soleil-very-different-vision-teamwork).

Lev-Ram, Michal. “How to Manage a Bunch of Clowns: Q&A with the CEO of Cirque du Soleil.” *Fortune* (24 Feb. 2017). Accessed 7 May 2019. [http://fortune.com/2017/02/24/cirque-du-soleil-ceo/](http://fortune.com/2017/02/24/cirque-du-soleil-ceo/).

Lidstone, Ian. “Reimagining the Future of Live Entertainment with Cirque du Soleil.” *Forbes*. (12 July 2017). Accessed 7 May 2019. [https://www.forbes.com/sites/sap/2017/07/12/reimagining-the-future-of-live-entertainment-with-cirque-du-soleil/#3e536f1b759e](https://www.forbes.com/sites/sap/2017/07/12/reimagining-the-future-of-live-entertainment-with-cirque-du-soleil/#3e536f1b759e).

Ward, John. “The Serious Business Behind the Cirque du Soleil Mystique.” SAP SE (8 June 2015). Accessed 7 May 2019. [https://news.sap.com/serious-business-behind-cirque-du-soleil-mystique/](https://news.sap.com/serious-business-behind-cirque-du-soleil-mystique/).

MCKINSEY AND COMPANY

“Our mission and values.” McKinsey. n.d. Accessed 7 May 2019. [https://www.mckinsey.com/about-us/what-we-do/our-mission-and-values](https://www.mckinsey.com/about-us/what-we-do/our-mission-and-values).

PUBLIX

Tkaczyk, Christopher. “My Five Days of ‘Bleeding Green.’” *Fortune* (3 March 2016). Accessed 7 May 2019. [http://fortune.com/publix-best-companies/](http://fortune.com/publix-best-companies/).

SIMPLEXITY

Shortell, Dorota. “Why I, as the CEO, Get the Same Bonus as All My Other Employees.” Simplexity (13 Dec. 2016). Accessed 7 May 2019. [https://www.simplexitypd.com/blog/why-i-as-the-ceo-get-the-same-bonus-as-all-my-other-employees/](https://www.simplexitypd.com/blog/why-i-as-the-ceo-get-the-same-bonus-as-all-my-other-employees/).

 

 

## sources for part three - drive one direction

-  

DOES YOUR EXECUTIVE TEAM NEED A PIT STOP?

 

**Copyright © 2026, SHIFTPOINTS, Inc. All rights reserved.**

The SHIFTPOINTS logo, Decide One Thing, Drive One Direction, The Pit Stop Program, and The Top Gear Program are Registered Trademarks of SHIFTPOINTS, Inc.

- [ABOUT](https://www.shiftpoints.com/overview)
- [THE THREE SHIFTS](https://www.shiftpoints.com/the-three-shifts)
- [SERVICES](https://www.shiftpoints.com/services-and-programs)
- [CLIENTS](https://www.shiftpoints.com/clients)

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