DEVELOP ONE CORE

Vision, mission, and values. 

These are “the big three” of strategic alignment.

Most of the CEOs we interviewed about alignment described it as “alignment with the organization’s vision, mission, and values.”

However, every CEO we interviewed also confessed they were not as aligned as they would like to be.

Why is this?

Because in many companies, the vision is blurry, the mission is bland, and the values are just words on the posters.

Blurry visions, bland missions, and "lip service" values actually reduce alignment.

Therefore, one of the critical steps for every company is to strengthen their corporate core.


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