DEVELOP ONE CODE

Every company has values.

But most struggle to make them more than just words on posters.

According to Wikipedia, a value system is “a set of consistent ethic values and measures used for the purpose of ethical or ideological integrity. A well-defined value system is a moral code.”

Most—but certainly not all—of the companies we studied had a codified list of core values.

Unfortunately, core values can also be a source of cynicism. Sadly, several CEOs we interviewed did not have their company’s values memorized. Dozens of employees shared stories of executives whose behaviors were in direct violation of their company’s values. Perhaps millions have been impacted by other forms of corporate hypocrisy.

Unfortunately, Gallup’s research revealed that only 23 percent of employees know how to apply their company’s values to their work. Nonetheless, we included core values as one of the Accelerators because many exemplar companies used them effectively to create alignment. Some of the common best practices include:

  • They codified their values into One integrated value system. We call this your One Code.
  • They passionately communicate the values, so everyone knows what they are.
  • The employees—especially the senior executives—live them, breathe them, and personify them.
  • They only hire people who share their values, and never tolerate behavior that violates them.
  • They infuse their values into every fiber of the company, aligning every process, guiding every decision.
  • They justify them, so everyone knows WHY these are the values.
  • They translate their values into a set of expected behaviors. (Netflix calls this their “Culture Code.”)

Core Values can’t be seen on the balance sheet, but they can be one of your company’s most valuable assets. They can allow a company to withstand a crisis. They can guide leaders faced with radically complex decisions.

Assuming they are more than just words on posters in the break room.


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