Since publishing Decide One Thing, we have been working to develop a tool to help companies identify their One Thing.

After many iterations, we are excited to announce the WINnventory™.

SHIFTPOINTS developed 40 ways that companies create a Differentiating Competitive Advantage (DCA).   The WINventory tool allows companies to evaluate each of these and find the one(s) that will work for them.

The WINventory will help you complete this sentence:  We are good at lots of things, but we are differentiatingly great at _________________.

If you can’t immediately answer that question, our WINnventory tool is for you.