Jerry Garcia of the Grateful Dead said, “It’s not enough to be the best at what you do; you must be perceived to be the only one who does what you do.”
I know Jerry has not read my book, but he sure got my point!
I don’t own any Grateful Dead records, have never been to a Grateful Dead concert, and have never worn anything tie-dyed. Actually, I’m having trouble even naming one Grateful Dead song.
Nonetheless, I would recognize them in a second. They are indeed a one-of-a-kind band.
So, if you are struggling to Decide One Thing, try completing this sentence:
There are thousands of ___________________, but there is only ONE that ___________________.
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