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11-21-16

WISDOM FROM SPENCER RASCOFF, CEO OF ZILLOW GROUP

In a guest article published on Fortune.com’s Leadership Insider, Spencer Rascoff, CEO of Zillow Group validated what we have been advocating for 8 years. 

“It all starts with aligning employees behind your mission as a company.”

Of course, this presumes that your mission is clear enough to align everyone with.  Most companies – especially small entrepreneurial ones – struggle with the “all things to all people problem.”  Some call this “mission creep.”

Spencer goes on explain his approach this way, “There’s a lot of academic research about why it’s advantageous to have a mission-driven culture, particularly with millennials who are trying to connect with something beyond a job; they want a purpose, not just a paycheck.  A mission-driven culture will allow you to attract better, more engaged employees.  This is a big part of our company’s DNA. Everyone at Zillow Group is aligned behind one mission: Power to the People: Build the world’s largest, most trusted and vibrant home-related marketplace.”

Is your mission crystal-clear?  Is it inspiring?  Is everyone aligned with it?

If not, our Drive One Direction® process can help.

SHIFTPOINTS® helps companies unleash the accelerating power of alignment.

You can read the entire article here:  http://fortune.com/2015/12/02/biggest-challenge-ceos-face/