One of the companies I admire most is Salesforce.com.
I especially appreciate Marc Benioff’s perspective on the importance of alignment.
“I've always thought that the biggest secret of Salesforce.com is how we've achieved a high level of organizational alignment and communication while growing at breakneck speeds. While a company is growing fast, there is nothing more important than constant communication and complete alignment.”
We advise companies to develop a unique, one-of-a-kind way of creating alignment. Theirs is called “V2MOM,” an acronym that stands for vision, values, methods, obstacles, and measures.
Benioff infused this into their DNA from the beginning, and clearly it has worked. Salesforce has reached $5 billion in annual revenue faster than any other enterprise software company.
SHIFTPOINTS® helps companies unleash the accelerating power of alignment.
Quote is an excerpt from Marc Benioff's book "Behind the Cloud.”