Gottlieb Daimler wrote these iconic words on a piece of paper and placed it in his factory to "inspire, provoke and push" his employees to build the best cars in the world.
At Mercedes Benz, this is way more than a tagline. It is their brand promise.
I had the privilege of hearing MBUSA’s CEO Steve Cannon discuss their process for ensuring that every customer actually experiences that brand promise. (Thanks to the CXPA for making this happen: www.cxpa.org)
For Cannon, the process started with aligning the executive team around customer experience as their number one priority. Then, it involved engaging all of their employees in the process.
As Cannon says, “Disengaged employees never deliver an exceptional experience.”
I’ve heard hundreds of CEO’s discuss their strategy. Steve Cannon’s was incredibly inspiring. He decided One Thing, and aligned everything and everyone. That’s why they are winning.
SHIFTPOINTS® helps companies unleash the accelerating power of alignment.