It is called “Beat AverageTM”.
They describe the campaign this way. “The forces of Average are out there, tempting you into settling for good enough. How do you plan to Beat Average™?”
The commercial even features people trying to justify their performance by trying to convince themselves that, “average is good.”
GNC’s response? “No, average is average.”
For almost seven years, we have worked to help organizations beat average.
Unlike GNC, our formula does not involve vitamins or supplements. It involves intense focus on One Thing.
You can watch the commercial on YouTube here: (Don’t miss the donut holes!) http://youtu.be/qXBWO8ixhBI
SHIFTPOINTS® helps companies unleash the accelerating power of alignment.