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10-17-16

WISDOM FROM GEICO - EVERYBODY KNOWS THAT

“Fifteen minutes can save you fifteen percent or more on car insurance.”

Everybody knows that.

GEICO started running the fifteen percent campaign (developed by The Martin Agency in Richmond) in 1999.

Fifteen years later, they are still at it.

In 2013, they even added a parody campaign where someone reads a "fifteen percent" ad and a second person says, "Everybody knows that."

One message. Fifteen minutes. Fifteen percent. Fifteen years.

That’s the kind of discipline it takes to build a winning brand.

SHIFTPOINTS® helps companies unleash the accelerating power of alignment.