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10-31-16

WISDOM FROM GALLUP - DELIVER YOUR BRAND PROMISE

According to research from Gallup, only 50% of companies deliver on their brand promise.

You don’t need a Harvard MBA to figure out that 50% of companies don’t.

How about your organization… which half are you?

If you are not sure, perhaps you should start by taking a fresh look at your brand promise. Is it crystal clear? After all, you can’t deliver on a brand promise that no one understands.

Next, take a hard look at your company from the outside in. Put your executive team in your customer’s shoes. Try ordering your own products. Try using them. Try calling your own help desk.

These two activities are just a start, but for most organization, they are very revealing.

And often quite humbling.

SHIFTPOINTS® helps companies unleash the accelerating power of alignment.