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10-10-16

WISDOM FROM AMERICAN PHARAOH, WINNER OF THE TRIPLE CROWN

Congratulations to American Pharoah, the first horse to win the Triple Crown in 37 years.

Similarly, winning companies win because they create a “triple crown of differentiation.”

First, winners create differentiation at the corporate-level. This is the basic premise of Decide One Thing… winning companies have ONE overall, unifying Differentiating Competitive Advantage (DCA).

Second, winners create differentiation for every product or service they sell. The product/service differentiation is aligned with corporate DCA. (Every BMW is an Ultimate Driving Machine.) In addition, products and services have unique and differentiating features or capabilities that add value.

Finally, winners create differentiation for every proposal they submit. Every proposal clearly articulates the corporate DCA, the product/service DCA, and adds specific differentiation that is tailored for that customer.

Doing all three is the corporate equivalent of winning the Triple Crown.

And like American Pharoah, those who do are in rare company.

You’ll find them in the Winner’s Circle.

SHIFTPOINTS® helps companies unleash the accelerating power of alignment.