Every organization has a vision.
But most of them are pretty blurry.
In contrast, high-performance executive teams have a crystal-clear definition of where they are going. Ultimately, developing a clear and compelling vision is a key responsibility of the executive team.
In addition, the vision is far more than a traditional vision statement, most of which are just meaningless blah-blah-blah. A great vision is much more dynamic.
Finally, we recommend that executive teams reflect on the discipline of vision and develop a “SMART Vision,” which is specific enough to provide direction and inspiring enough to provide the motivation to achieve it. Many are captured in catchy, memorable phrases, such as “$25M by 2025.”
Here are a few Check Points to consider:
• Does your vision forecast the market trends and potential discontinuities?
• Have you tested your vision against current and potential competitors?
• Can every member of the executive team articulate the vision with “energizing clarity?”