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02-06-17

#8: THE DISCIPLINE OF PERSEVERANCE

Congratulations to Tom Brady and the New England Patriots for winning Super Bowl 51.

Their dramatic comeback was the greatest in Super Bowl history.

When I started SHIFTPOINTS, I came across a great quote.  “The defining trait of a successful entrepreneur is… irrational perseverance.”

It is also the defining trait of high-performance executive teams. 

Like Brady and the Patriots, most companies go through tough times.  The loss of a big customer.  The failure of a new product.  The disruption of their market.

High-performance executive teams come together to persevere through tough times.  They galvanize the company with a compelling new vision.  They energize the company with an intensely focused strategy.  They identify a new source of differentiation and competitive advantage.

And most importantly, high-performance executive teams simply refuse to quit.  They follow the discipline of perseverance. 

So, if your company is going through a tough time, I hope Brady and the Patriots inspire you to persevere.  

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