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02-20-17

#10: THE DISCIPLINE OF A SINGLE METRIC

Executive teams track and evaluate many metrics to get a complete view of performance, but high-performers identify One Number as the main one.  

Because you can’t win if your team doesn’t know how you keep score.

The problem with most dashboards is that they are too complex.  They present a mind-numbing array of information.

Many numbers are important, but it is the job of the executive team to decide which One Number is the most important one.

Revenue.  Revenue Growth.  Profitability.  Market Share.  Customer Satisfaction.  Net Promoter.  Employee Engagement.  Human Sigma.  Economic Value Added.  Return on Assets.  Earnings per Share.  Share Price. 

All of these metrics (and more) are important. 

Which one is the most important?  That depends on how you define success. 

Ideally, find One Number that is simple to measure and simple to communicate.  Something that is a leading indicator, rather than a look in the rear-view mirror.  Something that drives your economic engine, fuels your growth, and ignites your passion. This is the discipline of a single metric. 

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