Whenever I meet a new executive, I always ask the same question.
How do you differentiate your company?
In most cases, they struggle to give an answer that is clear, compelling, and truly differentiating.
Interestingly, when we ask a group of executives from the same company that question, the answers are frequently all over the map.
How can you win if everyone has a different opinion about your core differentiation?
Our new WINventory tool helps organizations build consensus around a single, unifying Differentiating Competitive Advantage.
The result? When asked about your differentiation, everyone will give the same answer.
SHIFTPOINTS® helps companies unleash the accelerating power of alignment.